VISUALOVE and Prototyp: Two worlds of light, one sound

VISUALOVE is an audiovisual studio from Brno whose shows and installations bring technology and art together. Prototyp is their multidisciplinary festival. Not a sub-brand, but an alter ego that takes their bright, colourful world somewhere darker, more experimental, and more mysterious.

They needed a sound that would

  • Connect both worlds while letting each keep its character: bright and colourful for VISUALOVE, deep and experimental for Prototyp.

  • Put a clear signature on VISUALOVE's work, even where all eyes are on the show.

  • Translate light, technology, and human emotion into sound before, during, and after a show.

  • Guide visitors with clear cues for starts, endings, countdowns, and exhibition background loops.

  • Stay true at its core while leaving room for new styles and future projects.

Our approach

We built everything around a seven-note motif inspired by light passing through a prism and breaking into a rainbow. One simple idea that ties together the technology, art, and emotion of VISUALOVE's work with light.

The motif turns this phenomenon into an arpeggio, a chord played note by note, in B minor, travelling from warm B (red) to cool E (violet). The harmony stands for transformation and fresh perspectives. For VISUALOVE, the motif sounds colourful, grand, and lively. For Prototyp, darker, deeper, and more experimental.

The result

A unified audiovisual experience that lingers long after the show ends. The sound works like a prism: the same motif refracts a little differently in every project, yet visitors always recognise its source, whether it's the playfulness of VISUALOVE or the thoughtfulness of Prototyp.

We also co-create VISUALOVE's regularly updated artist profile on Spotify, where new albums carry the atmosphere of their live events, such as Festival planet and Museum Night, into the digital world.

This is how it sounds

VISUALOVE: Sound logo (light and dark)

Radiant synths refracting into arpeggios. A bright peak for openings, a soft fade into darkness for endings.

Prototyp: Countdowns and ambient loops

1, 5, and 10-minute countdowns that pulse like breath and heartbeat, plus loops for exploring installations.

Prototyp: Show endings

Light Ray, Light Burst, and Shut Down. Three endings, from a gentle fade to a glitchy cut.

Prototyp: Brand voice

The deep, half-human, half-synthetic voice of Prototyp's digital entity, guiding visitors through the show.

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